When discussing current and past roles in a cover letter, focus on achievements and responsibilities that are most relevant to the position you’re applying for. 

Use clear, concise language to highlight specific skills and accomplishments that demonstrate your value to the employer. 

Avoid repeating your resume—instead, provide context and examples that show how your experience makes you a strong candidate for the role. 

A cover letter is an excellent opportunity to share your future career plans and employment goals with a potential employer. By connecting your aspirations to the responsibilities and opportunities of the role, you demonstrate alignment between your ambitions and the company’s needs. This helps employers see not only your qualifications but also your motivation and long-term commitment to contributing to their organization.

Submitting a cover letter is not mandatory, but including one can greatly improve your chances of getting a call back by giving you an opportunity to introduce yourself, highlight key skills, and demonstrate genuine interest in the position. 

To create a polished and professional application, your cover letter should match your resume in formatting, fonts, text style, and headings, ensuring a consistent and cohesive presentation that leaves a positive impression on potential employers. 

Sometimes, when preparing a cover letter, certain information may be missing, and that’s perfectly okay; the goal is to include as much relevant information as possible. 

If the name of the Hiring Manager is unknown, it is acceptable to use a general greeting such as “Dear Hiring Manager” or “Dear Owner.” 

Similarly, if the employer’s physical street address is not available or the company operates multiple locations, using the company’s website address in place of a street address is considered acceptable, as it represents the organization’s property. These practices ensure your cover letter remains professional and complete, even when some details are unavailable.